TheEthicalCEO.com is the consultancy and business portfolio of Adam Long.
Biography:
Adam Long, The Ethical CEO
Have you ever met someone known for leadership in software and ... sock-wear?
Adam Long is The Ethical CEO – the strategist and founder of high impact businesses. Adam has founded multiple businesses, including ThunderLabs (Australia's most purpose-led cloud computing consultancy), Conscious Step (the sock brand that has raised more than $1 million for charity), and Smarter Drafter (AI for the legal sector). When not building businesses, Adam can be found advising on strategy for the likes of Humanitix, the Equality Institute and CBA, or speaking at events like the World Economic Forum.
And in case you were wondering, he’s based in Sydney, is obsessed with a dog named Bubbles, and has an unusual interest in cloud spotting.
Portfolio Companies:
These are companies in which Adam has made contributions over several years, often as a shareholder.
For recent consulting work, go here.
This charitable sock brand has funded 500,000 trees planted, 82,000+ meals for kids in refugee camps and over 52,000 books.
As Co-founder and Director, Adam and the team grew the business from startup to multi-million dollar charitable operation.
ThunderLabs is a tech consultancy and recruitment firm, building software for Australia’s biggest and fastest growing businesses.
As Managing Director and Co-Founder, Adam is driving ethical growth and ethical operations.
Humanitix is the not-for-profit ticketing platform, putting 100% of the profits from booking fees toward closing the education gap.
As Chief Growth Officer, Adam drove massive gains in market share and international expansion.
A high-impact marketing consultancy blending strategy and creativity.
As Co-Owner and General Manager, Adam grew the business from 4 to 40 staff, earning $6.5mil annual revenue and working with over 100 clients each year.
Smarter Drafter is legal drafting software powered by artificial intelligence.
As CEO, Adam grew the business from startup to being used by hundreds of law firms around the world.
Manifesto
Creating An Abundant World
I believe that society has lost its drive, when the most worthy of human goals is staring us in the face: creating a world of abundance. Where all people are healthy, reap the benefits of a technology-powered world and can live the life that has the most meaning for them. Where they have an abundance of choice, of opportunity, of time, of information and access.
For the first time in human history, this is now possible.
I believe that this goal is worthy, but geez, it’s hard. So the greatest contribution we can each make is towards a society with Universal Basic Income and Services, powered by renewable energy, and built with closed-cycle manufacturing. So while today’s smart minds invest in, well, "getting people to click on ads”, the great minds of this generation are curing ageing, are thinking in ten thousand year time frames, and are extending their circle of care beyond their nation, remembering that we are all born on the same rock.
But ideas without action are not enough. Think tanks, non-profits, and slow moving governments aren’t enough. The most powerful force for taking ideas to action is business, and the best combination of worthy ideas and meaningful action is found in social enterprise. These businesses don’t aspire to be good — they bake goodness into their very structure and business model.
I believe that social enterprises deserve to succeed, but they are born in a shark tank of commerce. The best businesses need powerful, meaningful stories. They need commercial nous and entrepreneurial savvy.
I’m here to help those businesses win.
— Adam Long, The Ethical CEO